Maxwell Wessel – Medium

Maxwell Wessel

Maxwell Wessel
in
An Enterprising Decade

Quick Wins & Long Marches

The only journeys worth taking, take time. But make sure you have milestones along the way worth celebrating.

May 1

Quick Wins & Long Marches

May 1

Maxwell Wessel
in
An Enterprising Decade

Big Enough to Fail and Still Succeed

At 25, amidst the social commerce boom, I launched my second startup. I learned a good lesson the hard way…

Apr 14

Big Enough to Fail and Still Succeed

Apr 14

Maxwell Wessel
in
An Enterprising Decade

Ship Green Bananas

In enterprise software, your product matures within your customer’s environment.

Apr 7

Ship Green Bananas

Apr 7

Maxwell Wessel
in
An Enterprising Decade

Four Paths to Attention

Getting attention in enterprise software feels complicated. But when you really boil it down, there are four things you can do to build…

Mar 30

Four Paths to Attention

Mar 30

Maxwell Wessel
in
An Enterprising Decade

There are lots of Vendors. There are few Partners

When I started at SAP, I was shocked to learn how many people supported sales. For every quota carrying sales professional, there were 5 or…

Mar 22

There are lots of Vendors. There are few Partners

Mar 22

Maxwell Wessel
in
An Enterprising Decade

Introduction: An Enterprising Decade

More than twelve years ago, my co-founder from my last startup and I made the tough decision to part ways with our last business. We had…

Mar 10

Mar 10

Maxwell Wessel

Good Leaders & Tough Conversations

Good leaders care. They care about their customers, they care about the quality of their work, and, most importantly, they care about their…

Jun 17, 2022

Jun 17, 2022

Maxwell Wessel

Obsession in the Right Places

I have a standard set of interview questions. One of my favorites is to ask a candidate what her favorite app is on her phone. Most of the…

Jun 6, 2022

Obsession in the Right Places

Jun 6, 2022

Maxwell Wessel

Lessons Learned: Conviction from Customer Focus

No one disputes the importance of customer focus. But customer focus demands flexibility — and many forget that fact.

Aug 23, 2021

Lessons Learned: Conviction from Customer Focus

Aug 23, 2021

Maxwell Wessel

Learning as Art

Unfortunately, the experience of an artless education is one that few want to embrace…

Jun 3, 2021

Learning as Art

Jun 3, 2021

Maxwell Wessel

Maxwell Wessel

President @ Degreed. Believer in human potential. Repeat founder. Recovering VC. Faculty member. Lucky recipient of great friends, family, and colleagues.

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