Maxwell WesselinAn Enterprising DecadeQuick Wins & Long MarchesThe only journeys worth taking, take time. But make sure you have milestones along the way worth celebrating.May 1May 1
Maxwell WesselinAn Enterprising DecadeBig Enough to Fail and Still SucceedAt 25, amidst the social commerce boom, I launched my second startup. I learned a good lesson the hard way…Apr 14Apr 14
Maxwell WesselinAn Enterprising DecadeShip Green BananasIn enterprise software, your product matures within your customer’s environment.Apr 71Apr 71
Maxwell WesselinAn Enterprising DecadeFour Paths to AttentionGetting attention in enterprise software feels complicated. But when you really boil it down, there are four things you can do to build…Mar 302Mar 302
Maxwell WesselinAn Enterprising DecadeThere are lots of Vendors. There are few PartnersWhen I started at SAP, I was shocked to learn how many people supported sales. For every quota carrying sales professional, there were 5 or…Mar 224Mar 224
Maxwell WesselinAn Enterprising DecadeIntroduction: An Enterprising DecadeMore than twelve years ago, my co-founder from my last startup and I made the tough decision to part ways with our last business. We had…Mar 10Mar 10
Maxwell WesselGood Leaders & Tough ConversationsGood leaders care. They care about their customers, they care about the quality of their work, and, most importantly, they care about their…Jun 17, 2022Jun 17, 2022
Maxwell WesselObsession in the Right PlacesI have a standard set of interview questions. One of my favorites is to ask a candidate what her favorite app is on her phone. Most of the…Jun 6, 2022Jun 6, 2022
Maxwell WesselLessons Learned: Conviction from Customer FocusNo one disputes the importance of customer focus. But customer focus demands flexibility — and many forget that fact.Aug 23, 2021Aug 23, 2021
Maxwell WesselLearning as ArtUnfortunately, the experience of an artless education is one that few want to embrace…Jun 3, 2021Jun 3, 2021