Maxwell Wessel – Medium

Maxwell Wessel
in
An Enterprising Decade

Big Enough to Fail and Still Succeed

At 25, amidst the social commerce boom, I launched my second startup. I learned a good lesson the hard way…

2 min read5 days ago

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Big Enough to Fail and Still Succeed

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Maxwell Wessel
in
An Enterprising Decade

Ship Green Bananas

In enterprise software, your product matures within your customer’s environment.

2 min readApr 7, 2024

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Ship Green Bananas

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Maxwell Wessel
in
An Enterprising Decade

Four Paths to Attention

Getting attention in enterprise software feels complicated. But when you really boil it down, there are four things you can do to build…

2 min readMar 30, 2024

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Four Paths to Attention

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Maxwell Wessel
in
An Enterprising Decade

There are lots of Vendors. There are few Partners

When I started at SAP, I was shocked to learn how many people supported sales. For every quota carrying sales professional, there were 5 or…

3 min readMar 22, 2024

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There are lots of Vendors. There are few Partners

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Maxwell Wessel
in
An Enterprising Decade

Introduction: An Enterprising Decade

More than twelve years ago, my co-founder from my last startup and I made the tough decision to part ways with our last business. We had…

2 min readMar 10, 2024

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Maxwell Wessel

Good Leaders & Tough Conversations

Good leaders care. They care about their customers, they care about the quality of their work, and, most importantly, they care about their…

3 min readJun 17, 2022

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Maxwell Wessel

Obsession in the Right Places

I have a standard set of interview questions. One of my favorites is to ask a candidate what her favorite app is on her phone. Most of the…

4 min readJun 6, 2022

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Obsession in the Right Places

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Maxwell Wessel

Lessons Learned: Conviction from Customer Focus

No one disputes the importance of customer focus. But customer focus demands flexibility — and many forget that fact.

5 min readAug 23, 2021

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Lessons Learned: Conviction from Customer Focus

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Maxwell Wessel

Learning as Art

Unfortunately, the experience of an artless education is one that few want to embrace…

4 min readJun 3, 2021

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Learning as Art

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Maxwell Wessel

management readme

Your working guide to Max Wessel

10 min readSep 30, 2020

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management readme

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Maxwell Wessel

Maxwell Wessel

President @ Degreed. Believer in human potential. Repeat founder. Recovering VC. Faculty member. Lucky recipient of great friends, family, and colleagues.

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